Marketing Strategy

 

Developing a considered Marketing Strategy is crucial in achieving your marketing ambitions. Our marketing strategy product consists of two interconnected pieces: a brand strategy and a communication strategy.

Our Process

To kick-start the process we will facilitate a 4-hour Freedive Workshop with you and your team. This allows us to develop your Brand Blueprint, a 1-page piece of foundational brand strategy. This is your holy grail, guiding all brand and marketing-related decisions of your business. This includes defining your brand positioning (what you stand for), your target market, competitor set, personality, and values as well as the key message to take to market.

Once your brand has been properly defined and messaging clarified, Brandright will deliver a communications strategy to connect your brand to the right target market. This strategy tells you where best to spend your available budget to reach your market and achieve results. Budget, objectives, and timings will influence the communications strategy.

OK, so what do I get?

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DELIVERABLES

 
  • 2x Workshops
  • 1x Brand Strategy document (PDF)
  • 1x Communication Strategy (PDF)
 
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TIMINGS

 

6 WEEKS

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COST

  

Cost R80 000 excl. VAT.
Cost per month R40 000 excl. VAT

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NEXT STEPS

Get in touch, send us an email, or give us a call.


   CONTACT

Please get in touch to discuss your business, to see how we can help.

Roeland Square, Entrepreneur, Small Business, SME's and Start Up Marketing, Brandright Marketing Consultancy, South Africa.

Unit 50, Roeland Square
Drury Lane
Gardens
Cape Town
8001

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